Sale of hundreds of radios benefits Latvian and UK visually impaired
Marketing arm of BWBF has sold more than 250 of its specially adapted radios to Latvia, with 100% of profits donated to the fund.
The sale of 264 specially adapted Concerto 2 radios will benefit visually impaired people in Latvia as well as the UK.
BWBF Direct, the marketing arm of British Wireless, has sold the sets to a Latvian company called Exceed, which provides special aid products for people with sight loss by working with manufacturers around the world.
They have been paid for by a grant from the Latvian government, which funds adapted equipment for every blind person in the country.
BWBF Direct donates 100% of its profits from the sale of any set to the charity, providing more visually impaired people in the UK with specially adapted radios.
The shipment of Concerto 2s, the fund’s most popular adapted radio, arrived in the European country on Friday, May 20th, having been dispatched from the UK a week previously.
BWBF Direct was launched in 2006 to sell adapted radios to people who do not meet the charity’s criteria to receive a free set.
Although the radios are designed with visually impaired people in mind, they can also enhance the lives of people with other conditions such as Alzheimer’s and arthritis or someone who has suffered a stroke or with mobility issues.
BWBF’s CEO Margaret Grainger said: “BWBF Direct is proud to donate 100% of all its profits to British Wireless for the Blind Fund and is another important source of income which allows the charity to continue its vital work.
“To date, the company has given more than £130,000 to the charity and this large sale will make a huge difference to dozens of visually impaired people in both Latvia and the UK.”
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